The MTV Movie Awards isn’t only about awarding the best of the best in film (clearly); it’s also about stirring some hype via the release of trailers and clips for some highly anticipated upcoming films and, considering it aired on Sunday night, that means this edition of the feature is packed with material from the show. Of the lot, we got a taste of new material from Super 8, Harry Potter and the Deathly Hallows Part 2 and so much more. The question is, which of these films rose above the screaming fans in audience and earned a place in our top three? Heating up the competition further, there were quite a few non-MTV clips and trailers in the running this week like new clips from Green Lantern, one of which shows the Green Lantern taking on Parallax. While the Green Lantern clips look good, I much prefer the new TV spots for Captain America, albeit not enough for them to sneak into the promotions section.
Back to that MTV Movie Awards material, while a new clip for The Help does an excellent job of setting the stage for those unfamiliar with the book, it lacks that zip necessary for claiming a spot on the promotions wall of fame. As for 30 Minutes or Less and Bad Teacher, they’re caught in a bit of a Catch-22. If the footage isn’t downright hilarious, you assume the film will be the same. But, if the clip is giggle-worthy, it begs the question, what if the studio is wasting all of the funny gags on the promotional campaign? Well, lucky for them, both fall in between the two, but, then again, that means they don’t deserve spots on this list.
If we’re talking borderline demotion, The Three Musketeers can breathe a sigh of relief because there are three worse items than its new poster. I’m all for hand-drawn renderings, but not only does its layout make it a cousin of the notorious floating head design, but it’s also dizzyingly cluttered.
Click here to read more.
